Excellence and Professionalism


I have worked with the Basinger Design Group on collateral development and advertising since 1993. To this day, I am still pleased with the excellence of the work, the continued inventiveness of the designs, and the professionalism. We have changed our sales and marketing message many times over the years to adapt to changing market and product needs; the Basinger Design Group is always able to deliver fresh ideas and good direction to these changing requirements.

Jay R. Smith Mfg. Co. has a tremendous image in the industry thanks partly to the Basinger Design’s excellent advertising designs and quality literature development. They are not only skilled with print media and collateral; we also work with them on electronic media developments such as e-newsletters, banner ads, and Webinars.

To work with the Basinger Design Group is to work with a true industry professionals. They are someone who knows what is going on in our trade and can cater to their customer’s needs.

Charles S. White
Vice President Marketing – LEED AP, MBA